Nicole by OPI has once again collaborated with Kellogg’s® Special K® to launch three custom nail lacquer shades for its “Shine Brighter” campaign. The campaign inspires women to be their best selves – healthy, confident and positive, to look better, feel better, and shine brighter.
If you remember last years partnership, then one of these shades will be familiar, while the other 2 are new this year.
Challenge Red-y
Challenge Red-y is classic red creme. The formula was good for Challenge Red-y and I used 2 coats and a glossy top coat for this photo.
My Sol Shines Brighter
My Sol Shines Brighter is a medium coral creme. I used 2 coats and a glossy top coat for these photos.
Live In The Momentum
Live In The Momentum is a medium blue creme. I used 2 coats for these photos.
How can you get your hands on these 3 polishes?
With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from five eligible Special K products, consumers will receive two lacquers – Live in the Momentum and My Sol Shines Brighter! Shoppers will have the opportunity to receive free full-size bottles of Nicole by OPI nail lacquer by signing up for the Kellogg’s Family Rewards program and entering codes from specially marked boxes of Special K products, while supplies last.
Head to the Kelloggs Family Rewards Page to enter your codes!
This promotion will be available April 2014 in the US where Special K products are sold.
Unfortunately for those who don’t buy Special K or intend on it, you will not be able to buy these in store or online, so find a friend with no interest in polish (or doesn’t know about this deal) and snag their purchase codes!
About Nicole by OPI:
Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based on OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers. Known for its celebrity collaborations and partnerships, the brand invites consumers to be creative and confident by expressing themselves through color. Currently, Nicole by OPI range boasts over 120 shades, including retailer-exclusive lacquers, and serves as the color authority for the younger demographic.
About Kellogg Company:
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg’s®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ initiative, we’re providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about Kellogg, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany.
21 comments
Those are pretty! Wonderful swatches as usual!
That is a very interesting joint venture.
Kind of a strange cross promotion.
Nice swatches and bold colors!
Beautiful Color’s
Those shades are great for summer!
Pretty polishes. I don’t trust OPI’s promos of this nature. I am still waiting for the polish I was supposed to get in the Whirlpool promo years ago. :P
Pretty shades! Too bad I´m not from US :P
Pretty shades! Too bad I´m not from US :P
Out of the box collaboration, nail polish and cereal!
What a fun partnership!
the colors are really pretty – this is a partnership and collab I never thought I would see. Cool but weird. lol
I love a good royal/obalt blue. That one is perfect!
What an interesting collab. I do buy Special K, but I’m just not interested in these shades. Love your swatches!
I just bought some Special K bars and saw this so…yea, I will be gathering up my codes, haha! Glad to have seen swatches beforehand! =)
I love Special K cereal with all my heart and soul. Sorry, Fruit & Yogurt is my shiz. Beautiful swatches ;) You make me want to shop and also eat.
Challenge Ready is stunning
I seen this on a few of the items I have home can’t wait to take advantage of this
Well, this is a fab idea! Beautiful colors!
I wish I could get My Sol Shines brighter without the cereal! We don’t eat Special K, but we do get other Kellogg’s cereals.
What a cool promotion. I don’t think they would ever do that in Australia, which is a shame.
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