butter LONDON Lippy Launch

butter LONDON Lippy Launch

butter LONDON™ Enters Lip Category with Launch of LIPPY

butter LONDON™, the cult phenomenon of the nail industry, built their reputation on cutting edge colour.  Their 3 Free nail lacquers are create backstage at Fashion Week and have made their way from catwalk to sidewalk in record time.  This season, butter LONDON™ will expand their hold on colour with the launch of LIPPY, a range of long-wearing, lacquer-like lip glosses in shades to match their famous nail lacquers. 

As a backstage fixture, the brand noticed a growing trend for S/S 2012 in “matchy-matchy” manicures, pedicures, and lips.  This elegant, classic look is making a comeback, but modernized with fresh new colours.  The LIPPY colours are rich and densely pigmented for a look that’s deliberate, high fashion, and luxe, just like the brand’s nail lacquers.

LIPPY will launch with five bespoke butter LONDON™ shades – Primrose Hill Picnic, Snog, Trout Pout, Yummy Mummy and Teddy Girl – in April.  (Ulta will have exclusive availability in March)

Dictionary Definition:  LIPPY – British slang for someone who makes impertinent or cheeky remarks.  (Glosses are $17 each)

Yummy Mummy – This medium beige colour is a true nude.

Trout Pout – An opaque shade of cantaloupe, pale & retro.

Snog – Bright, happy, hot pink.

Primrose Hill Picnic – A happy, punchy, tropical, fuchsia pink.

and

Teddy Girl – A pale retro bubblegum pink.

LIPPY products do not contain parabens, petroleum, phthalates, sulphates or bismuth.  butter LONDON™ is available at the Seattle-Tacoma International Airport flagship store, www.butterlondon.com , and in fashion boutiques, specialty retailers, and beauty apothecaries around the globe. 

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